If you searched for a London Pass, the short answer is that I’d buy the Go City Explorer Pass from $87 only when you plan three or more paid sights, and I’d skip every pass on a museum-heavy trip. Of the six passes I compared, the best reviewed is the Explorer at 4.4 from 1,203 reviews, and the cheapest is a $13 river pass that does not open any attraction. The rest of this page shows the prices, the arithmetic and who should buy what.
Tour
From
Rating
Length
Free cancellation
Book
Go City Explorer Pass® - Tickets for 2-7 Attractions
The London Pass is the name of a Go City product, and that is why the search term sends you to Go City first. Go City’s London page lists two passes. The Explorer lets you “choose 2-7 attractions”, and the All-Inclusive lets you “visit as many attractions as you like each day” for 1 to 10 days, covering “110+” attractions. You scan the pass at each sight using the app, and an unactivated pass can be refunded within 90 days of purchase, per that page.
GetYourGuide does not sell the All-Inclusive in the listings I compared. It sells the Explorer, the Go City product with a fixed number of attractions, and four passes from other operators that work in a similar way. So when I compare a London Pass here with what GetYourGuide sells, I am comparing the Explorer type of pass against rivals, and I say so whenever a point applies only to the All-Inclusive. Prices are in US dollars from the listings in November 2026, and they are the “from” price for the smallest option.
London Pass Prices Compared
Here is every pass in one table. The “from” price is the smallest option, so the price of a bigger pass is only shown at checkout.
Pass
From
Includes
Valid
Rating
Reviews
Go City Explorer Pass
$87
2 to 7 attractions from 75+
30 days
4.4
1,203
London Flex Pass
$78
2 to 7 attractions from 21+
30 days
4.6
9
City Pass with Eye, Tower, Harry Potter, Bus and Cruise
$144
18+ attractions, 24 hr bus, 24 hr cruise
1 to 5 days
3.5
12
Golden Pass
$92
1 to 5 attractions plus hop-on hop-off bus
1 day
4.2
6
One-Day Unlimited City Cruises River Pass
$13
Hop-on hop-off river boat, 4 piers
1 day
4.5
1,109
Fully Flexible River Thames Sightseeing Pass
$20
One cruise from or to any of 4 piers
1 day
4.4
1,069
The two river products are passes for the river and not for the sights. They take you between Westminster, London Eye, Tower and Greenwich piers, and entry to any attraction is not included. Treat them as a transport and views option, as I do below.
Go City Explorer Pass: the Safe London Pass Choice
The Explorer is the pass most people mean when they ask me about a London pass on GetYourGuide, and it is the one with real review volume. The listing gives 2 to 7 credits to use at 75+ attractions, and it names the Tower of London, the London Eye, The View from The Shard, St Paul’s Cathedral, Tower Bridge and Westminster Abbey among them. It runs for 30 days from your first visit, which is the main reason I like it for a week in the city.
Go City - London
Go City Explorer Pass® - Tickets for 2-7 Attractions
★4.4 (1,203 reviews)
30 days
Free cancellation
My pick: My pick for flexibility: choose 2 to 7 sights, 30 days to use them, 4.4 from 1,203 reviews, free cancellation up to 24 hours.
What you get, where you meet, what reviewers say
Included
✓ Entry to 2-7 top things to do
✓ Go City app with attraction information and digital map
Meeting point: Your London Explorer Pass will be instantly delivered to you in PDF form. Follow the instructions to sync with the Go City app. London, UK
Duration: 30 days
Cancellation: Cancel up to 24 hours in advance for a full refund
“It’s was great. Everything was easy to navigate , smooth entrances. Would buy again.” – GetYourGuide review
Reviewers praise the app and the variety: one wrote that it was “easy to navigate, smooth entrances”, and another liked the “great variety of attractions”. The complaint is about the plan, not the product. One reviewer used only 4 sights over 2 days, because the Abbey and the Tower of London had lines. Another could not use all the passes. Both comments agree with my advice later in this page: buy fewer credits than you think you will use.
London Flex Pass: Cheaper, Fewer Reviews
The London Flex Pass is from $78, nine dollars under the Explorer, and the choice is the same 2 to 7 attractions, here from 21+ sights, over 30 days. The list includes the Tower of London, Kensington Palace, Hampton Court Palace, the London Eye, Madame Tussauds and the London Dungeon. Public transport and any attraction you did not select are not included.
Turbopass City Pass
London Flex Pass: London Eye, Harry Potter, Cruise & Tower
★4.6 (9 reviews)
30 days
Free cancellation
My pick: The cheapest 2 to 7 attraction pass here at $78, 4.6 from only 9 reviews, so it is a bet on a small sample.
What you get, where you meet, what reviewers say
Included
✓ London Flex Pass with access to 2 to 7 attractions from 21+ top sights (number depends on your booking)
✓ Digital pass with 30-day validity from first use
✓ Attractions to choose from:
✓ London Eye
✓ 24 hrs Hop on Hop off bus tour with audio guide
✓ 24 hrs Thames River Cruise
Not included / not suitable
✕ Public Transportation
✕ Only attractions selected in the Digital City Pass are included
Meeting point: There is no designated meeting point. All information, including attraction addresses, opening times, and entry instructions, is provided in your digital city pass. Simply follow the details in your pass to enjoy each attraction at your own pace. Riverside Building, County Hall, London SE1 7PB, Vereinigtes Königreich
Duration: 30 days
Cancellation: Cancel up to 24 hours in advance for a full refund
“Top. VIP im London Eye. Als 5köpfige Familie allein eine Gondel bekommen, ohne Anstehzeit. Mit dem Pass und den gebuchten Attraktionen hat alles prima geklappt.” – GetYourGuide review
Its rating of 4.6 comes from 9 reviews, so I treat it with caution. One reviewer loved a private London Eye capsule with no queue; another said they could not do some attractions because slots had run out. Any pass with timed entry has that problem, so book your slots a day ahead.
London City Pass: When Bundles Go Wrong
The City Pass at $144 is the most expensive and the lowest rated, 3.5 from 12 reviews. It bundles a 24 hour hop-on hop-off bus and a 24 hour Thames cruise with entry to 18 or more sights, valid for 1 to 5 days. Public transport is not included.
Turbopass City Pass
City Pass with Eye, Tower, Harry Potter, Bus & Cruise
★3.5 (12 reviews)
24-hour ticket
Free cancellation
My pick: Only for someone who wants the bus, the cruise and Harry Potter in one purchase; at $144 and 3.5 stars I'd read the reviews first.
What you get, where you meet, what reviewers say
Included
✓ 24 hrs Hop on Hop off bus tour with audio guide
✓ 24 hrs Thames River Cruise
✓ Kensington Palace entry
✓ Tower of London entry
✓ Hampton Court Palace entry
✓ SEA LIFE London entry
Not included / not suitable
✕ Public transportation ticket
Meeting point: There is no meeting point. You will receive your digital City Pass via email after booking from Turbopass. Please refer to the information provided for each attraction in your City Pass. Centre Point, London WC2H 8LH, UK
Duration: 1 day
Cancellation: Cancel up to 24 hours in advance for a full refund
“Leider rechnet sich der London Turbopass nicht. Mann kann nichts spontan entscheiden, und muss sehr lange verbuchen. Gewisse Attraktionen sind gar nicht verfügbar. Hampton Court palace und O2 Arena nicht möglich. Sehr kompliziert.” – GetYourGuide review
The reviews explain the rating. One said slots could only be chosen as timed entries and the date could not be changed, so an unused ticket expired. Another found that the code for the cruise was not accepted. A third, in contrast, spent four days in the city and paid for nothing else. If you want this kind of pass in London, book every slot the day before.
Golden Pass: a Bus Plus One to Five Sights
The Golden Pass is from $92 and always includes the hop-on hop-off bus, with 60+ stops, plus 1 to 5 attractions of your choice, for one day. It lists the London Eye, Madame Tussauds, SEA LIFE and the London Dungeon. It cancels free up to 7 days ahead, the longest window of the six. With only 6 reviews and a 4.2 average, it has the thinnest track record.
Golden Tours - Gray Line London
Golden Pass- London All in one Sightseeing Pass
★4.2 (6 reviews)
24-hour ticket
Free cancellation
My pick: A one-day bus plus one sight for $92; fine as a first day, but 6 reviews is too few for me to call it proven.
What you get, where you meet
Included
✓ Hop-on Hop-off Bus Tour (included in all passes)
✓ Entry to selected attractions
Not included / not suitable
✕ Public transport, taxis & private transfers
✕ Entry to attractions except the ones selected
Meeting point: Bus Tour
Golden Tours Bus Stop, London Eye, Belvedere Road, SE1 7NA or hop on at any of our bus stops. Tourist bus stop, 1 Belvedere Rd, London SE1 7NA, UK
Languages: English
Duration: 1 day
Cancellation: Cancel up to 7 days in advance for a full refund
I include the river products because “pass” is a word GetYourGuide uses for them, and people compare them with a city pass. The One-Day Unlimited City Cruises River Pass costs $13, covers the Greenwich, Tower, London Eye and Westminster piers, and gives commentary in English with an app in 14 languages. One reviewer wrote that the same ticket bought on the spot is 25 pounds, which makes the online price look like a deal. The single-journey Fully Flexible pass at $20 suits you if you only need to get from Westminster to the Tower once.
City Cruises Limited
One-Day Unlimited City Cruises River Pass
★4.5 (1,109 reviews)
24-hour ticket
Free cancellation
My pick: The $13 river pass is for travel and views along the Thames, not for entry to any attraction; 4.5 from 1,109 reviews.
What you get, where you meet, what reviewers say
Included
✓ One-day unlimited hop-on-hop-off river pass
✓ Access to four key London piers: Greenwich, Tower, London Eye, and Westminster
✓ Captain's commentary in English
✓ App with commentary in 14 languages
✓ Onboard activities for children
✓ Snacks and drinks available for purchase
Not included / not suitable
✕ Entry to attractions not included
Meeting point: 10:00 AM - 6:00 PM Daily from:
City Cruises Westminster Pier SW1A 2JH
City Cruises London Eye Pier SE1 7PB
City Cruises Tower Pier EC3N 4DT
City Cruises Greenwich Pier SE10 9HT Tower Millennium Pier, London EC3N 4DT, UK
Duration: 1 day
Cancellation: Cancel up to 24 hours in advance for a full refund
“Provided a good view of London landmarks. plus it got us out of the rain” – GetYourGuide review
Every London Pass of the Explorer type follows the same steps. You buy online, you receive a digital pass, and the clock starts at your first visit, not on the purchase date. The Explorer and the Flex Pass then give you 30 days for the remaining credits. Some sights need a reserved slot, so a London Pass does not remove the planning; it moves it into the app. The Explorer listing says the Go City app lets you “reserve attractions where required”.
Three habits keep a pass in London useful. Book the busiest sights first, because the reviews I read blame full slots, not the pass, for missed visits. Put the expensive sights on the pass and pay cash for cheap ones, since a pass credit has the same value whether the sight costs $24 or $51. And count the credits before you pay: a seven-credit pass only works if you really reach seven sights, and the Explorer reviewer who managed four in two days thought that was already hard work.
London Pass or Single Tickets: How I Decide
I start with the list of sights, not with the pass. Write down the paid sights you would visit anyway, price each one from my attraction pages, and add them up. If the total is under what a London Pass costs for that number of credits, buy single tickets and keep your freedom to change plans. If it is clearly above, the pass is worth a look, and the Explorer is where I would look first. One more test is time: a pass that lasts 30 days suits a week in the city, while a one-day pass only helps if you can stack several sights in one day, and in a city this big that is hard.
Worked Example: Single Tickets vs a Pass
Here is the arithmetic with prices from my attraction pages. Take a typical first trip with five paid sights, all on the Explorer list:
Sight
Single ticket
Tower of London
$51
London Eye
$39
The Shard
$36
St Paul’s Cathedral
$36
Tower Bridge
$24
Total
$186
I can’t show the Explorer price for five credits, because the listing shows only the $87 starting price for two. What I can show is the break-even at the bottom. Two credits at $87 against the two priciest picks, the Tower of London at $51 and the London Eye at $39, saves just $3. With the Flex Pass at $78 the same two sights save $12. Add a fourth or fifth sight and the saving can grow, but you must check the checkout price for that number of credits before you decide.
The one-day City Pass shows the risk. A day of the Tower of London ($51), Madame Tussauds ($36) and the London Eye ($39) costs $126 in single tickets, $18 less than the $144 pass, before counting the bus and cruise it includes. So that pass only wins when you also use the 24 hour bus and cruise, which I did not price here.
Skip it too when you want one or two headline sights: a single London Eye ticket at $39 beats a two-credit pass. The same is true if you want a specific timed slot, say Sky Garden or a Westminster Abbey visit, and the pass cannot guarantee it. Pass holders in the reviews lost slots to full days.
For a day trip, Windsor Castle tickets are a separate product, and the Warner Bros. Studio tour is one of the biggest single costs in London at $113 and up, so check whether the pass really includes it before you buy. The Flex Pass and City Pass list a Harry Potter walking tour, which is not the studio tour.
Which London Pass I’d Buy
Three or more paid sights over a week: the Go City Explorer, with fewer credits than you think you will use.
Cheapest multi-sight pass and happy to take a risk on few reviews: the London Flex Pass at $78.
A first day on a bus with one big sight: the Golden Pass.
Family wanting bundled bus, cruise and shows: read the City Pass reviews first.
Only the river: the $13 river pass, remembering that it gives no entry to sights.
Only if you will visit several paid sights, each at full price, in a few days. From $87, the Go City Explorer Pass covers two attractions, and the Tower of London plus the London Eye cost $90 as single tickets, so the saving there is $3. The maths improves with a third and fourth sight, but museums are free, so a museum trip gains nothing.
What is the best pass for London?+
For flexibility I'd pick the Go City Explorer Pass: 2 to 7 attractions over 30 days, 4.4 from 1,203 reviews, from $87. The London Flex Pass is $78 for the same 2 to 7 choices but has only 9 reviews. If you only want the river, the $13 One-Day Unlimited City Cruises River Pass is a transport pass and not an attraction pass.
What is the difference between the London Pass and the Go City Pass?+
The London Pass is the name of a Go City product, so they are not rivals. Go City's London page lists two passes: the Explorer, where you choose 2 to 7 attractions, and the All-Inclusive, valid 1 to 10 days with 110 or more attractions. The GetYourGuide listing I compared is the Explorer.
Which is better, the London Pass or the London Explorer Pass?+
It depends which London Pass you mean. Go City's All-Inclusive lets you visit as many attractions as you like each day for 1 to 10 days. The Explorer fixes a number of attractions, 2 to 7, for 30 days. Heavy sightseeing days favour the All-Inclusive; a relaxed week favours the Explorer.
Do the passes include public transport?+
No. The London Flex Pass and the Golden Pass both list public transport as not included, and so does the one-day London City Pass. The only transport in these passes is the hop-on hop-off bus or the Thames boat that some of them bundle in. Check the current Transport for London fares separately.
Does a London pass include the British Museum?+
It cannot save you money there. The British Museum has free general entry, as do the Natural History Museum and others. The passes I compared list paid sights such as the Tower of London, Kensington Palace and the London Eye, so a free museum day is one you should not spend a pass credit on.
Can I cancel a London pass?+
Most of the GetYourGuide passes cancel free up to 24 hours before, and the Golden Pass up to 7 days before. Go City's own page says an unactivated pass can be refunded within 90 days of purchase. Once you scan the first attraction, the pass is active and the refund goes.
